Kabrya Wearable Technologies
Logo and Poster Design
What: Kabrya Wearable Technologies is a “smart wristband” company in Davis, California. I was asked to design their logo and a one-page infographic that communicated the vision and goal of the company for an upcoming poster contest. I was hired a week before the due date and had to quickly catch up with the company’s mission and brand. My goal was to clearly organize the data while giving the poster a stylized layout and an updated logo design that communicated the fashion-forward branding of the company.
How: I was given the data to include along with the old logo, which I began redesigning by sketching out different shapes and fonts that represented the company’s fashion-forward vision. I then created the first of many versions of the infographic, which I quickly sent out and reincorporated feedback into- finally arriving at the final design above.
Result: This project was both a personal and professional success, as it won first place in the UC Davis Little Bang poster competition- awarding the company a small grant. Given such a short deadline, it was a challenge to quickly get caught up with the company, generate ideas, and then revise and reincorporate feedback into redesigns, but the client was very happy with the final result.